Privacy Policy

About Us and This Policy

Effortless Ever After ("we," "our," or "us") operates www.effortlesseverafter.com (the "Site") to provide wedding website services that help streamline your wedding planning. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains our data collection, usage, and handling practices.

By using or registering on our Site, you agree to the terms outlined in this Privacy Policy. Effortless Ever After reserves the right to amend, add, or remove any part of this Privacy Policy at any time, so please review this document periodically.

For questions or notices, please contact us: privacy@effortlesseverafter.com

1. Information We Collect

Account Information

We collect information related to your account, such as your name, partner's name, email address, and wedding date.

Guest Information

We collect your guest list information that you provide and any information guests provide, such as contact details, RSVPs, and dietary preferences.

Usage Information

We collect data on how you use our Site and services, including actions within your account (e.g., editing a guest list, creating a seating plan). This helps us improve our product features and services.

Device Information

We may collect information about the device you use to access our Site, such as browser type, operating system, and IP address.

Location Information

With your permission, your device may share location data with us to provide location-specific services.

Cookies and Tracking Technologies

We use cookies and similar technologies to remember your preferences, personalize your experience, and track Site usage. You can manage cookies through your browser settings.

Optional Information

Some information is optional, but may affect your ability to use certain Site features.

2. How We Use Your Information

We may use the information we collect for the following purposes:

• Account Management: To manage and maintain your account.
• Service Provision: To provide, customize, and improve our services.
• Purchase Processing: To track and manage any purchases you make on our Site.
• Communication: To communicate important updates, security notices, and technical messages.
• Marketing: To inform you of relevant products, services, promotions, and events.
• Analytics: To analyze usage and improve our services and Site experience.
• Advertising: We may show you products or services that may be of interest but will not sell your information to advertisers.
• Partnered Services: We may link with third-party services to improve user experience.

3. Rights to Object and Erasure

Right to Object

You may object to our data collection practices at any time by ceasing to use our products and services. To object to marketing communications, please follow the unsubscribe link in our emails or contact us at privacy@effortlesseverafter.com.

Right to Erasure

You have the right to request permanent deletion of your personal information. To request data erasure, contact us at privacy@effortlesseverafter.com. Once processed (up to 10 business days), this action is irreversible and will end your ability to use our services.

4. Sharing Your Information

Effortless Ever After does not sell or rent your or your guests' information to third parties. We only share data when necessary, such as:

• Service Providers: Vendors, consultants, and partners (e.g., payment processors, IT services) who need access to perform their duties.
• Legal Requirements: Where disclosure is required by law, regulation, or legal process.
• Publicly Available Website Information: If your wedding website is not password-protected, the information you post (such as event details, guest list, etc.) may be accessible to others with the URL.
• Business Transfers: If we are involved in a merger, acquisition, or asset sale, your information may be transferred, and we will notify you.

5. Security of Your Information

We use industry-standard measures to protect your information from unauthorized access, misuse, or alteration. We encourage you to keep your password secure and avoid sharing it with anyone.

However, no online transmission or storage system is completely secure, and we cannot guarantee the absolute security of your information.

6. Data Retention

We retain your information for as long as necessary to provide our services or comply with legal obligations. If you request deletion of your account, we will erase your data as outlined in our Right to Erasure section.

7. International Data Transfers

Effortless Ever After may store or process data outside of Australia, including in locations such as the United States. By using our services, you consent to the transfer of your information to these locations, even if they do not comply with Australian data protection laws.

8. Rights of Individuals (GDPR Compliance)

If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the rights to:

• Access: Obtain a copy of your personal data.
• Rectify: Correct any inaccurate or incomplete data.
• Erase: Request deletion of your data.
• Restrict Processing: Limit how your data is processed.
• Data Portability: Transfer your data to another service.
• Object: Object to data processing in certain cases, such as for direct marketing.

To exercise these rights, contact us at privacy@effortlesseverafter.com.

9. California Consumer Privacy Act (CCPA)

California residents have the right to know what personal information we collect, use, and share and to request deletion of their data. Effortless Ever After does not sell customer data.

10. Cookies and Web Beacons

Cookies

Cookies help personalize your experience and track Site usage. We use both first-party and third-party cookies for these purposes. You may disable cookies in your browser, though this may affect some Site functionality.

Web Beacons

Web beacons are small pieces of code embedded on our Site and emails to monitor user behavior and email engagement. For further information on how Google processes data, please refer to Google's privacy practices.

11. Changes to This Privacy Policy

Effortless Ever After reserves the right to amend this Privacy Policy at any time. Significant changes will be posted on our Site, and we may notify you via email if the updates significantly affect your rights.

12. Complaints and Contact Information

We value your feedback and aim to resolve any concerns you may have about how we handle your data. Contact us at privacy@effortlesseverafter.com to address questions or concerns.

For more information on Australian privacy law, please visit oaic.gov.au.